It's About the Ad
After yet another tiring day at work. I was on my way back to the Guesthouse and was sitting in front of the Taxi. Lots of random thoughts were running thro' my head and I was just staring at some of the Billboards which having the latest publicity Ad's like "Nach Baliye" , "Jhalak Dikhlaja" , "Dhoom-II" etc.
My colleague sitting at the back called me "Hey Vivek " , I turned around at him questioningly and he says " Hey, this Cricket weds Entertainment......" , and pointed to the huge Billboard and I was like "Ya, ..... " , and he popped this question " Which Cricketer is getting married..... , Is it an Indian Cricketer? ". Fortunately I turned in front just in time to hide the smirk on my face. I went on to explain for what it was for, and what it implied. He nodded sincerely and then said " So.. No one is getting married..........????".
Before moving on, I ll describe this guy, he is a complete nerd, a total weirdo, he s done mining engineering somewhere and landed up here. After work he takes loads of printouts of some Software technical stuff and stays uptill 2 or 3 AM everyday reading them. His TV viewing is typically limited to watching only Telugu Channels and his typical Sunday would mean he s slept till 10 and spent the rest of the day on the bed just changing channels.
Now, I thought that Ad for Champions Trophy was pretty innovative if not awesome and also thought most people should have got the idea at the first glance, considering that this is Cricket Crazy Nation and almost everyone knows we are hosting it. Who would have thought that a few random guys like this colleague of mine would have no idea and would mistake it for someone's Wedding?
Would that mean all the Ads have to send out a message that can be understood by everyone? Is there a possibility that probably half the people who look at an Ad would mistake its implication? What kind of Ads would appeal to the whole cross section of the society? Is it possible to make Ads like the Good Ol Washing Powder Nirma Ad which lasted for years, from which the implied idea was very clear ?
Personally, I think it s better that Ads cater only to certain sections of the society depending on whatever the campaign is for. Atleast it would be appreciated. I am sure in all target audiences there would be one subset who will never ever get it (Like my colleague), however good the Ad is. Also, a good Ad will always have face competition and Agencies would be forced to come out with something better. In general it s good for the Advertising Industry because we still have a long way to go as far as global advertising is concerned.
I have a lot of friends in the advertising industry and it s amazing to see their work, their views on everyday Ads which most people barely see as they have already changed the channel. Even though it may not be well paying as a Tech Job, it s the whole Creativity thing that gives them the High.
Anyway, Cheers to all my Media Friends. Keep it going, Don't let a few people who are never going to get a good, creative, smart Ad affect the work. It s better if these dumb people don't get it.
My colleague sitting at the back called me "Hey Vivek " , I turned around at him questioningly and he says " Hey, this Cricket weds Entertainment......" , and pointed to the huge Billboard and I was like "Ya, ..... " , and he popped this question " Which Cricketer is getting married..... , Is it an Indian Cricketer? ". Fortunately I turned in front just in time to hide the smirk on my face. I went on to explain for what it was for, and what it implied. He nodded sincerely and then said " So.. No one is getting married..........????".
Before moving on, I ll describe this guy, he is a complete nerd, a total weirdo, he s done mining engineering somewhere and landed up here. After work he takes loads of printouts of some Software technical stuff and stays uptill 2 or 3 AM everyday reading them. His TV viewing is typically limited to watching only Telugu Channels and his typical Sunday would mean he s slept till 10 and spent the rest of the day on the bed just changing channels.
Now, I thought that Ad for Champions Trophy was pretty innovative if not awesome and also thought most people should have got the idea at the first glance, considering that this is Cricket Crazy Nation and almost everyone knows we are hosting it. Who would have thought that a few random guys like this colleague of mine would have no idea and would mistake it for someone's Wedding?
Would that mean all the Ads have to send out a message that can be understood by everyone? Is there a possibility that probably half the people who look at an Ad would mistake its implication? What kind of Ads would appeal to the whole cross section of the society? Is it possible to make Ads like the Good Ol Washing Powder Nirma Ad which lasted for years, from which the implied idea was very clear ?
Personally, I think it s better that Ads cater only to certain sections of the society depending on whatever the campaign is for. Atleast it would be appreciated. I am sure in all target audiences there would be one subset who will never ever get it (Like my colleague), however good the Ad is. Also, a good Ad will always have face competition and Agencies would be forced to come out with something better. In general it s good for the Advertising Industry because we still have a long way to go as far as global advertising is concerned.
I have a lot of friends in the advertising industry and it s amazing to see their work, their views on everyday Ads which most people barely see as they have already changed the channel. Even though it may not be well paying as a Tech Job, it s the whole Creativity thing that gives them the High.
Anyway, Cheers to all my Media Friends. Keep it going, Don't let a few people who are never going to get a good, creative, smart Ad affect the work. It s better if these dumb people don't get it.
posted by Vivek at 8:17 AM
1 comments
